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Celebrity Booking Advice
Most event planners think they're buying direct. Most of the time, they're not. Most websites that offer to book a celebrity-level music artist, comedian or keynote speaker do not represent that artist in their career. They are middle-agents: companies that broker your single transaction, pass your offer to the artist's real agency, and keep a markup. Everyone in celebrity booking works in the middle. The question that protects your budget… [Read more]
Most Buyers Think They're Going Direct. They're Not. When searching to hire a celebrity-level music artist, comedian, or keynote speaker, you run across many companies that claim to represent the artist. They don’t. They just represent the artist in your transaction, not in their career. This is a problem. You think you are buying DIRECT, but you are actually negotiating with a middle-agent who adds no value to your event—and… [Read more]
The first name mentioned in a meeting is rarely the right one. To choose a celebrity for a corporate event, start with what the entertainment has to accomplish, not with a name. A product launch, an incentive dinner, a donor evening, and a client appreciation gala, each have a different emotional target. The right music artist, comedian, or keynote speaker is the one who hits yours. Every celebrity booking has… [Read more]
The audience in your ballroom is not the audience on television. The right celebrity for your event is the one who connects with the people actually in the room, not the one with the biggest following. An arena headliner, a late-night favorite, or a viral comedian can all miss in front of two hundred executives. Match the music artist, comedian, or keynote speaker to your attendees first, and to fame… [Read more]
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