Celebrity Direct Inc.

Direct Source for Celebrity Music, Comedians, Speakers for Corporate, Non-Profit Events and Private Performances

  • Home
    • About Us
    • How to Hire a Celebrity
    • Celebrity Booking Advice
    • Celebrity Booking Process
    • Booking & Production Services
      • Selecting & Booking
      • Producing a Performance
  • Music
    • Major Celebrity Artists
    • Current Pop Artists
    • Celebrity DJs
    • 80’s, 90’s & 00’s Artists
    • Motown & 70’s Artists
    • 50’s & 60’s Artists
    • Jazz Artists & Classic Singers
    • Country Music Artists
  • Comedy
    • Comedians
    • Magic & Variety Acts
  • Speakers
    • Celebrity Speakers
    • Sports Personalities
    • Celebrity Chefs
  • Celebrity & Brands
    • Event Portfolio
  • Blog
  • Contact Us
Home » Rock and The Corporate Message – “Light My Fire”

Rock and The Corporate Message – “Light My Fire”

Posted on 08.18.18 by Michael Taylor

In 1968, screams could be heard in a recording studio in Los Angeles by The Doors lead singer Jim Morrison, but the screaming was not part of a song.

Morrison had just learned that his other band members were about to let Buick use the band’s hit song “Light My Fire” in a television commercial for it’s new fuel efficient sports coupe, the Opel.

It’s corporate! You guys just made a pact with the devil! shouted Morrison, The Doors keyboardist described in his biography of the group.

corporate message rock star

 

The band, from the beginning had pledged they would split everything four ways and all band decisions would be made based upon all four agreeing. If one said no, then it would not happen.

General Motors had met with the band while Morrison was in Europe and upon his return, the band wanted to run the idea by him. Well, if the deal went through Morrison warned, he’d smash a Buick to dust on stage … the band backed out of the deal.

 

corporate entertainment rock

Buick Didn’t Get The Song – But Used the Message in 1970

 

Fast Forward – The Corporate Message

This past Super Bowl included ads with the biggest names in rock including:

Queen “We Will Rock You” – Dodge Ram

Foreigner “I Want To Know What Love Is” – Toyota

Nirvana “All Apologies” – T-Mobile

Aerosmith “Dream On” – Kia

steven tyler

Aerosmith’s Steven Tyler Driving a Kia in a Super Bowl Ad

The Corporate Stage

Rock is alive and well on the corporate stage today. Celebrity Direct has hired and produced celebrity level rock bands for convention ending galas, award shows, client appreciation events and trade shows nationally and the trend continues. Hire a Rock Star

corporate message

Foreigner’s Lou Gramm – Rock On The Corporate Stage Produced By Celebrity Direct Inc.

Coda

A number one on the charts in 1967, The Doors Light My Fire was their best selling song and took its place forever as a Rock ‘n Roll anthem. In 1968, Jose Feliciano put the song back on the charts with his flamenco guitar driven version.

After the Buick incident, Morrison referred to the other members of the group not as bandmates but as business partners.

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on Google+ (Opens in new window)

Categories: Music Artists Tags: Buick, Hire a Rock Star, Jim Morrison

Get the eBook
TwitterFacebookPinterestYoutubeInstagram

Categories

  • Booking a Celebrity
  • Celebrity Speakers
  • Comedy Artists
  • Music Artists
  • Producing a Celebrity Performance
  • Virtual Live Stream Show

Contact Us

SideBar Form

Contact us to check a Celebrity Availability

  • MM slash DD slash YYYY
  • Note: Celebrity Direct Inc. is a celebrity booking agency for paid events only.
     
    We do not handle media requests, song license requests, music collaboration requests, donation requests, interview requests and we never provide celebrity contact information.
         
  • This field is for validation purposes and should be left unchanged.

Recent Posts

jake owen agent concert

Jake Owen Performs For Paralyzed Veterens of America

celebrity dressing room requests

Star Dressing Room Demands & Fun Requests from the Past

Andy Grammer Concert | Private Performance in California

Hire DJ D-Nice

Charity Gala Dancing To DJ D-Nice

Booking & Production Services

  • How to Hire a Celebrity
  • What’s the Booking Process
  • Our Celebrity Booking Services
  • Our Booking & Production Services
  • How We Help You Select a Celebrity

Booking Tips & Advice

  • Celebrity Booking Tips
  • Best Advice for First Time Buyers
  • Avoid These 3 Booking Mistakes
  • The 3 Biggest Budgeting Errors
  • Don’t Miss These 3 Opportunities

About Us

  • About Celebrity Direct Inc.
  • Blog
  • Celebrities & Brands

Across the Web

TwitterFacebookPinterestYoutubeInstagram

Contact Us

Contact Form

info@celebrity-direct.com

260 Madison Ave. 8th Fl.
New York, NY 10016

Map

For Non-Celebrity Entertainment visit our sister company Star Talent Inc.

© Celebrity Direct Inc. • All Rights Reserved