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Hire Cher for Your Event
We Help You Hire, Book and Produce a Cher Performance
Celebrity Direct Inc. will help you select, book and hire Cher to perform at your corporate event, nonprofit event or private performance.
We are always uniquely positioned as your advocate throughout the hiring process and we won’t let you overpay.
Contact us for availability, price and other production details at:
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Cher Songs
- “Believe”
- “If I Could Turn Back Time”
- “Gypsies, Tramps and Thieves”
- “Strong Enough”
- “Half Breed”
- “Dark Lady”
- “After All”
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Cher Bio
Cher has had three careers that place her indelibly in the public consciousness, and two have been in association with her then-husband, composer/producer/singer Salvatore “Sonny” Bono (b. February 16, 1935, d. January 8, 1998). She charted major hit records in the 1960s and 1970s, working in idioms ranging from early-’60s girl group-style ballads to Jackie Deshannon folk-influenced pop, to adult contemporary pop in the manner of later Dusty Springfield. She also embarked on an acting career, initially in the late ’60s in association with her work as part of Sonny & Cher but later on her own, which led to a series of increasingly polished and compelling performances in Silkwood, Mask, and Moonstruck, for which she won the Academy Award for Best Actress.
Cherilyn Sarkisian was born in California in 1946; she was 17 when she first met Salvatore “Sonny” Bono, a songwriter and protégé of producer Phil Spector. Sonny brought her to Spector, who used her as a backup singer and produced one single by her, a novelty Beatles tribute record called “Ringo I Love You” issued under the name Bonnie Jo Mason. It disappeared without a trace, but the couple were undaunted — they emerged as a duo, initially called Caesar & Cleo, later that year, and cut “The Letter,” “Do You Wanna Dance,” and “Love Is Strange.”
Cher’s solo career at Imperial, which had created some political problems for the couple at Atlantic, ended with the lapsing of her contract in 1967, and she moved to Atlantic. Ironically, it was this move that contributed to the unhappy reversal of the couple’s fortunes at the end of the decade.
By the end of the 1960s, Sonny & Cher were no longer selling records. A series of commercial missteps, coupled with a change in public taste, had sharply curtailed their sales, and a pair of movies (Good Times, Chastity) had lost millions. Additionally, they were no longer recording for Atlantic — though they were still under contract to them — owing to the label’s decision to take Cher’s solo recordings out of Sonny’s hands and assign a new producer to her.
Her 1960s music ran the gamut from Spector-style miniature teen pop symphonies to covers of contemporary adult pop (“It’s Not Unusual”) and folk-rock. Her voice wasn’t very rich or powerful, but it was expressive and surrounded by Sonny’s radiant Spector creations, and she could put over an almost inappropriately cheerful sounding version of “The Bells of Rhymney” or “Blowin’ in the Wind.” By contrast, her early-’70s material, solo or with Sonny, had a more adult point of view and personality. “Gypsies, Tramps and Thieves” and the later number one solo hits “Half-Breed” and “Dark Lady” were dramatic, highly intense performances, almost as much “acted” as sung, and very different from her 1960s output.
In 1974, it was revealed that the couple’s marriage was coming to an end. Ironically, Cher came out of this split more secure than her husband, despite his having guided her career for a decade and having all of the real training in the entertainment business. She embarked on an acting career, even as she continued to make headlines for her romantic exploits, including an affair with (and two marriages to) Gregg Allman. She became a far better actress than she was a singer, first revealed in Mike Nichols’ Silkwood (1983) and then in Peter Bogdanovich’s Mask(1985) and George Miller’s The Witches of Eastwick (1987). Her acting peers caught on to the worth of her work in time for an Academy Award for Best Actress for her performance in Norman Jewison’s 1987 romantic comedy Moonstruck.
Since the mid-’70s, Cher has been known more for her acting than for her music, although she has continued to record for numerous labels, including Columbia, and in 1998 scored an international chart-topping smash with the club-friendly single “Believe.” The year 2001 brought Living Proof, the equally dance-oriented follow-up to the transformative Believe, and by 2005 she had completed the three-year, high-grossingFarewell Tour ahead of a lucrative Las Vegas residency of equal length. In 2010 she starred in the musical Burlesque, and “You Haven’t Seen the Last of Me” from the movie’s soundtrack went on to win a Golden Globe Award. In September 2013 Cher released a new studio set, Closer to the Truth, the results of further sessions with assistance from Mark Taylor, the British songwriter/producer who had been a regular collaborator since Believe.
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How do I hire Cher for a private event, corporate event, nonprofit gala or convention?
To hire Cher for a private or corporate performance, the event buyer must first determine whether the artist is available and interested in the proposed engagement and then submit an offer through the appropriate authorized representative. The offer typically includes the event date and location, type of event, proposed performance format and fee.
Celebrity Direct represents event buyers throughout this process, including availability inquiries, offer strategy, negotiation, contracting, rider review and production coordination.
How much does it cost to hire Cher for a private or corporate event?
There is no single published fee to hire Cher for a private or corporate event. The performance fee is negotiated for the specific engagement and can vary based on the date, location, event type, performance format, travel requirements, current touring activity and other circumstances surrounding the event.
Celebrity Direct can obtain current availability and pricing from the appropriate artist representative for a specific event.
What total budget should I expect when hiring Cher?
The total cost of presenting Cher can be higher than the negotiated artist performance fee. Depending on the engagement, additional expenses can include airfare or private aviation, hotels, local transportation, sound, lighting, staging, backline, labor, hospitality and other requirements contained in the artist’s rider.
For this reason, event buyers should evaluate the all-in cost of the performance, not simply the artist fee, before making an offer.
How can I find out if Cher is available for my event date?
Cher’s availability for a private or corporate event must be confirmed through the appropriate authorized representative. Availability can depend on touring and recording commitments, personal scheduling, event location, travel requirements and whether the artist is interested in the particular engagement.
Celebrity Direct can submit the event details, check availability and determine whether an offer is appropriate.
How do I contact Cher’s booking agent about a private performance?
A corporate, nonprofit or private-event buyer generally does not need to locate Cher’s booking agent personally. An experienced talent buyer can identify the appropriate authorized representative, present the event professionally and manage the inquiry and offer process on the buyer’s behalf.
Celebrity Direct handles this process for its clients and represents the event buyer rather than the artist.
How do I contact Cher’s manager about hiring them for an event?
Artist management is not necessarily the appropriate first contact for negotiating a private performance. Celebrity engagements are generally handled through the artist’s authorized booking representation, management or another designated representative depending on the circumstances.
Celebrity Direct determines the appropriate contact for the proposed engagement and handles the communication and negotiation for the event buyer.
Will Cher perform at a corporate event, convention, nonprofit gala or private party?
Whether Cher will consider a particular private or corporate performance depends on their availability, the nature and location of the event, the proposed performance, the financial offer and artist approval. Celebrity artists are not simply available for every event at a published price.
A legitimate inquiry should therefore include enough information about the event for the artist’s representatives to evaluate the opportunity.
What information do I need before asking about hiring Cher?
Before requesting availability or pricing for Cher, an event buyer should ideally know the event date, city and venue, type of event, expected attendance, desired performance format and approximate entertainment budget.
Providing these details allows the artist’s representatives to evaluate the engagement and allows an experienced talent buyer to recommend the most effective offer strategy.
Does the quoted artist fee include travel and production?
Usually, the artist’s performance fee should not be assumed to represent the complete cost of the engagement. Travel, hotels, ground transportation, production, equipment, labor and hospitality requirements may be additional obligations of the buyer depending on the negotiated contract and rider.
The contract and rider should be reviewed before the event buyer determines the final entertainment budget.
Can Celebrity Direct handle the complete Cher booking and production process?
Celebrity Direct can represent the event buyer throughout a celebrity entertainment engagement, including determining availability, developing the offer, negotiating with the artist’s authorized representative, reviewing contracts and riders, coordinating production requirements and assisting with the performance through event day.
Unlike an artist’s agent or manager, Celebrity Direct works on the buyer’s side of the transaction, helping the event planner understand the financial, contractual and production obligations involved in presenting celebrity talent.
The Celebrity Booking Process
How Do I Hire a Celebrity for a Corporate or Private Event?
Submit a request
Submit our website form. We’ll ask you to provide a few key event details and budget goals
Consultation call
We’ll schedule a call to discuss your event goals, offering our expert guidance on expectations
Talent Curation
We Identify a shortlist of available talent, factoring in tour schedules, to ensure accurate recommendations
Narrow it Down
We’ll help you rank and narrow down your top 3 priority picks
The Firm Offer
We craft a formal offer and present it to the Artist
Contract + Deposit
If the offer is accepted, we issue your agreement. If declined, we move to your next preferred choice.
Why Work With Us
Not Just a Booking. A Full-Scale Production.
Booking a celebrity is only part of the equation. We build the entire experience around it.
We handle:
- Artist negotiation and contracting
- All production: staging, lighting, sound, technical riders
- Event logistics and show advancement
- VIP coordinators, security, and confidentiality
You get:
- A seasoned producer and booking advisor in one
- A direct line to the decision-makers behind the artist
- A one-stop solution from inquiry to showtime
- Peace of mind knowing every detail is managed