Genres
Similar Artists
Country
Alabama
Genres
Hire Alabama for Your Event
We Help You Hire, Book and Produce an Alabama Band Performance
Celebrity Direct Inc. will help you select, book and hire Alabama to perform at your corporate event, nonprofit event or private performance.
We are always uniquely positioned as your advocate throughout the hiring process and we won’t let you overpay.
Contact us for availability, price and other production details at:
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Alabama Songs
- “Angels Among Us”
- “Dixieland Delight”
- “Mountain Music”
- “Feels So Right”
- “I’m In A Hurry”
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Alabama Band Bio
How do you encapsulate a career that to date has resulted in 21 Gold, Platinum, and Multi-Platinum albums, 43 #1 singles, and over 73 million records sold? Add to that over 150 industry awards including eight country music “Entertainer of the Year” honors, two Grammys, two People’s Choice Awards, and their very own star on the “Hollywood Walk of Fame.” For Randy Owen, Teddy Gentry, and Jeff Cook – the members of ALABAMA – it’s been 30 years of unprecedented success that still continues to this day.
In the late ’60s, cousins Randy Owen and Teddy Gentry discovered they shared a common interest in music. Joined by Jeff Cook – another local veteran musician – they started playing clubs and venues on a regular basis. In March of 1973, the band said goodbye to their daytime jobs and part-time weekend gigs. Bravely, “Wildcountry”, as the band was formerly known, left their Lookout Mountain and Fort Payne roots to hone its burgeoning talent on the club scene in coastal South Carolina and the surrounding area.
The group began taking the genre in new directions and reaching out to an incredibly diverse fan base, many of which had never before listened to country music. ALABAMA was among the first to court a youth market for country music. (Previously, an older consumer characterized the format with more mature concert audiences.) With its vibrant stage energy and casual, working-class attire, the group presented a newly youthful image and thereby opened the door to the titanic sales that country music enjoyed in the 1990s. Teenage boys and 20-something men who had been sporting T-shirts emblazoned with the names of bands like Yes, Boston and Lynyrd Skynyrd in the late-70’s had ALABAMA’s trademark logo across their chests by the time they left high school and graduated college a few years later. At the same time, the group’s soulful southern ballads stirred emotions in women of all ages, drawing huge female audiences to their shows.
ALABAMA concerts became immediate sell-outs whenever and wherever tickets went on sale. Many of those who flocked to ALABAMA’s live performances with their state-of-the-art production were not necessarily fans of country music and did not listen largely to country radio. Because of ALABAMA’s impact on the country genre, however, more and more new listeners were being attracted to the format. ALABAMA’s multi-Platinum® record sales, and their energetic concert approach, helped to stamp a new identity on the country music industry. ALABAMA was leaving its legendary mark in concert arenas, record stores and on country radio.
Their approach to country music attracted fans of all ages, and continues to do so even today as represented on their most recent collaboration – the #1 hit, “Old ALABAMA” with Brad Paisley. ALABAMA’s live concert approach mirrored the band’s club days while playing for tips at The Bowery in Myrtle Beach. Being able to react immediately to song requests meant money in the tip jar. The band’s upbringing on country, gospel, bluegrass, rhythm and blues, rock-n-roll and southern rock enabled them to perform with ease everything from Acuff to ZZ Top. ALABAMA was, quite simply, blazing a path that would take country music to new places and in new directions. Sure, established country superstars like Dolly Parton and Kenny Rogers were enjoying crossover success at the time, but the foursome-relative newcomers in 1981-made their way into the Top 20 on the pop charts as well. “Feels So Right,” “The Closer You Get,” “Love In The First Degree,” “Lady Down On Love” and “Take Me Down” all received pop airplay.
ALABAMA has also been the recipient of 23 American Music Awards since 1983, including their prestigious Award of Merit, making the group the most awarded artist in the history of the American Music Awards. In 2003, Alabama was honored with the Academy of Country Music Pioneer Award. In December 2003, the group received the International Quality of Life Award from Auburn University in ceremonies held at the United Nations Building in New York City.
In June 2011, ALBAMA and an All-Star cast of top entertainers (including Dierks Bentley, Luke Bryan, The Commodores, Sheryl Crow, Brad Paisley, Darius Rucker and more) raised more than $2.1 million for the Bama Rising Fund which was created to support the long-term recovery for those affected by the tornadoes that ravaged the state of Alabama earlier in the year.
Attempting to find a numerical means to “sum up” ALABAMA’s success actually becomes a staggering prospect until you realize that all you need is one figure, one statistic, to say it all. Set aside the millions of albums, the awards, the accolades, even their unprecedented collection of hits, look simply to the fans, the countless fans they’ve touched over the years. Look at those people, add up those numbers, count every person who’s been touched by the music of ALABAMA. Then – and only then – will you truly see the incredible legacy these men have created. ALABAMA’s magic will always be preserved in its music and it will always live in the hearts of their fans.
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How do I hire Alabama for a private event, corporate event, nonprofit gala or convention?
To hire Alabama for a private or corporate performance, the event buyer must first determine whether the artist is available and interested in the proposed engagement and then submit an offer through the appropriate authorized representative. The offer typically includes the event date and location, type of event, proposed performance format and fee.
Celebrity Direct represents event buyers throughout this process, including availability inquiries, offer strategy, negotiation, contracting, rider review and production coordination.
How much does it cost to hire Alabama for a private or corporate event?
There is no single published fee to hire Alabama for a private or corporate event. The performance fee is negotiated for the specific engagement and can vary based on the date, location, event type, performance format, travel requirements, current touring activity and other circumstances surrounding the event.
Celebrity Direct can obtain current availability and pricing from the appropriate artist representative for a specific event.
What total budget should I expect when hiring Alabama?
The total cost of presenting Alabama can be higher than the negotiated artist performance fee. Depending on the engagement, additional expenses can include airfare or private aviation, hotels, local transportation, sound, lighting, staging, backline, labor, hospitality and other requirements contained in the artist’s rider.
For this reason, event buyers should evaluate the all-in cost of the performance, not simply the artist fee, before making an offer.
How can I find out if Alabama is available for my event date?
Alabama’s availability for a private or corporate event must be confirmed through the appropriate authorized representative. Availability can depend on touring and recording commitments, personal scheduling, event location, travel requirements and whether the artist is interested in the particular engagement.
Celebrity Direct can submit the event details, check availability and determine whether an offer is appropriate.
How do I contact Alabama’s booking agent about a private performance?
A corporate, nonprofit or private-event buyer generally does not need to locate Alabama’s booking agent personally. An experienced talent buyer can identify the appropriate authorized representative, present the event professionally and manage the inquiry and offer process on the buyer’s behalf.
Celebrity Direct handles this process for its clients and represents the event buyer rather than the artist.
How do I contact Alabama’s manager about hiring them for an event?
Artist management is not necessarily the appropriate first contact for negotiating a private performance. Celebrity engagements are generally handled through the artist’s authorized booking representation, management or another designated representative depending on the circumstances.
Celebrity Direct determines the appropriate contact for the proposed engagement and handles the communication and negotiation for the event buyer.
Will Alabama perform at a corporate event, convention, nonprofit gala or private party?
Whether Alabama will consider a particular private or corporate performance depends on their availability, the nature and location of the event, the proposed performance, the financial offer and artist approval. Celebrity artists are not simply available for every event at a published price.
A legitimate inquiry should therefore include enough information about the event for the artist’s representatives to evaluate the opportunity.
What information do I need before asking about hiring Alabama?
Before requesting availability or pricing for Alabama, an event buyer should ideally know the event date, city and venue, type of event, expected attendance, desired performance format and approximate entertainment budget.
Providing these details allows the artist’s representatives to evaluate the engagement and allows an experienced talent buyer to recommend the most effective offer strategy.
Does the quoted artist fee include travel and production?
Usually, the artist’s performance fee should not be assumed to represent the complete cost of the engagement. Travel, hotels, ground transportation, production, equipment, labor and hospitality requirements may be additional obligations of the buyer depending on the negotiated contract and rider.
The contract and rider should be reviewed before the event buyer determines the final entertainment budget.
Can Celebrity Direct handle the complete Alabama booking and production process?
Celebrity Direct can represent the event buyer throughout a celebrity entertainment engagement, including determining availability, developing the offer, negotiating with the artist’s authorized representative, reviewing contracts and riders, coordinating production requirements and assisting with the performance through event day.
Unlike an artist’s agent or manager, Celebrity Direct works on the buyer’s side of the transaction, helping the event planner understand the financial, contractual and production obligations involved in presenting celebrity talent.
The Celebrity Booking Process
How Do I Hire a Celebrity for a Corporate or Private Event?
Submit a request
Submit our website form. We’ll ask you to provide a few key event details and budget goals
Consultation call
We’ll schedule a call to discuss your event goals, offering our expert guidance on expectations
Talent Curation
We Identify a shortlist of available talent, factoring in tour schedules, to ensure accurate recommendations
Narrow it Down
We’ll help you rank and narrow down your top 3 priority picks
The Firm Offer
We craft a formal offer and present it to the Artist
Contract + Deposit
If the offer is accepted, we issue your agreement. If declined, we move to your next preferred choice.
Why Work With Us
Not Just a Booking. A Full-Scale Production.
Booking a celebrity is only part of the equation. We build the entire experience around it.
We handle:
- Artist negotiation and contracting
- All production: staging, lighting, sound, technical riders
- Event logistics and show advancement
- VIP coordinators, security, and confidentiality
You get:
- A seasoned producer and booking advisor in one
- A direct line to the decision-makers behind the artist
- A one-stop solution from inquiry to showtime
- Peace of mind knowing every detail is managed