Celebrity Direct Inc

Not Defining an Ultimate Vision - The importance of defining the ultimate message, that desired feeling the guests will have when the last note is played, is crucial to the success of any event. A product launch, an incentive dinner, a client "thank you" event, all have different agendas. Yes, a performance by a major artist is fun, but who will drive your message the best?

Not Defining Audience Demographic - Thrusting a contemporary act on a traditional audience in an effort to appear trendy... or forcing a classic Broadway artist on a young rock 'n roll crowd in an attempt to summon a more sophisticated appreciation usually fail equally. Some performers actually bridge several ages, some definitely do not.

Not Utilizing a Savvy Wish List - The selection process begins with a fully analyzed wish list of entertainers. Prioritizing the favored performers, defining their budgets, availability, venue space, production and travel requirements etc. All too often corporate buyers rush to book an artist not taking an account of the full scope, maybe a larger name was attainable for the same budget, maybe a more suitable artist can be booked. Some major artists perform differently in different settings, some never change their presentation. With more then two decades of experience producing major performers for corporate events, we provide our clients a unique perspective based upon an artist's track record at private performances for the corporate audience.